Marketing Tips to Increase Your App Downloads

Julie Hunter Boone's Avatar

Julie Hunter Boone

05 Jul, 2018 08:09 PM

There are millions of apps present in your mobile app store, all belonging to numerous categories. App development is no longer considered elusive. With the emerge of mobile application development companies, it has been observed that Google Playstore has over 2.8 million apps and the Apple store has over 2.2 million apps available for download. Now the question arises, how will your app stand out?
With constant pressure on mobile app developers it is highly important to devise a strong marketing strategy for getting more user traffic.

The first step is to go for mobile app store optimization. This tactic is followed by the top mobile application development companies which are globally recognized. The whole purpose of app store optimization is to reach your target audience. With so many apps already existing in the app store, it becomes unlikely to rank yourself higher without app optimization.

There are various tools available to optimize your app, once of such platforms is Google AdWords. It is used to help you in finding keywords relevant to your app so that you can have a better idea how you can represent your service to the masses.

Focus on generating reviews. Reviews play a significant role in building up your app’s identity. It persuades users to validate your app, resulting in more downloads. Reviews should be generated at an unrushed speed or else they will be considered as spam.

Start relying on networking tools. There is no shame in using networking tools such as Quora, Voat and Reddit for marketing purposes. These platforms are free to use and you can easily attain customer attention of those looking for solutions to their issues. This is in no way a futile approach, it takes time but if done right it can result in getting you more leads.

Email marketing sounds like an old-schooled idea but it is still considered one of the most effective ways of lead generation. With the formation of a newsletter alone you can get more traffic driven towards your app. Send them information that is useful to them and you will create a path of attaining potential customers for your app.

Getting traffic on your mobile app is easier said than done. Without a strong marketing strategy you cannot bring more people to download your app. A well-planned strategy helps you find your potential customers.

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